Crisis Decoded

Since 2020, McCann Worldgroup’s intelligence team had been tracking the world’s state of “perma-crisis”—how upheavals evolve and interlock, and how humans respond. They needed a design language that telegraphed data at an instant and could be re-applied as situations evolved. Together we distilled the complex tale of the cost-of-living crisis into data visualizations communicating both urgency and hope for the world today.