Kaleidoscopic Style

My team was tasked with designing a fresh look for McCann Worldgroup’s Cannes Lions presence that exemplified our network’s unique blend of precision and flexibility. I developed a pattern made of modular shapes that could shift and rotate in endless combinations to embody this duality. From DJ booth wraps to guidebooks to 100+ social media templates, punchy colors and bold type cried our agency pride through physical and digital space.