An AI-Obsessed Audience Needed Some Heart.

What’s more overwhelming than a 2 million square foot Vegas tech conference? Possibly the breakneck acceleration of AI. Instead of playing into this year’s hot topic for McCann Worldgroup’s CES presence, I went back to basics with a playful iconography that re-centered the mutualistic relationship between tech and humans. By visually comparing machine and human elements like the neurons in the brain and the circuits of a computer chip, the design showed that connection is the true fuel of the future.